All NewsEducationTV
Equities & FundsCrypto & Digital AssetsAI & TechnologyBusiness & CorporateUS Politics & PolicyGeopolitics & Global RiskMacro, Rates & FXCommodities & EnergyEuropean Politics & MarketsAsia-PacificReal Estate & Property
Story archiveAll categories
← All Stories

Audi Unveils 2027 Q9 Flagship SUV

Created at 29 Jul · 1:07 AM1 source↑ Market-relevant
IN SHORT

Audi has introduced its new flagship full-size SUV, the 2027 Q9, designed with the US market in mind. The vehicle will start at $87,700 and is set to go on sale in the fourth quarter.

✉Newsletter

PiQ Daily

Pick your topics. Get only what matters, on your cadence.

Key Numbers

2027model year
$87,700starting price for Q9
Q4on-sale quarter
209 inchesQ9 length
5,309 mmQ9 length
79.2 inchesQ9 width
2,012 mmQ9 width
71.4 inchesQ9 height
1,814 mmQ9 height
123.5 inchesQ9 wheelbase
3,137 mmQ9 wheelbase
5.6 incheswheelbase increase over Q7
142 mmwheelbase increase over Q7
2.9 LV6 engine displacement
7,700 lbs
towing capacity
3,492 kgtowing capacity
$118,000starting price for SQ9
19.3 cubic feetcargo room with third row up
547 Lcargo room with third row up
50 cubic feetcargo room with third row flat
1,416 Lcargo room with third row flat
87.7 cubic feetcargo room with all seats flat
2,483 Lcargo room with all seats flat

Who's Involved

Audi
Automaker launching new flagship SUV
Jonathan M. Gitlin
Automotive Editor at Ars Technica
Audi Unveils 2027 Q9 Flagship SUV

↳ Why This Matters

The introduction of the Audi Q9 signifies the brand's expansion into the lucrative full-size luxury SUV segment, directly challenging established players in the US market and broadening its flagship offerings.

Key facts

  • The 2027 Audi Q9 is a new full-size flagship SUV designed for the US market.
  • It measures 209 inches long, 79.2 inches wide, and 71.4 inches tall.
  • The Q9 is built on the Premium Platform Combustion (PPC) architecture.
  • Engine options include a 2.9L V6 for the Q9 and a twin-turbo V8 for the SQ9.
  • The Q9 starts at $87,700, and the SQ9 starts at $118,000.

Audi has officially unveiled its new flagship full-size SUV, the 2027 Q9, marking the German automaker's entry into a segment dominated by rivals like the Cadillac Escalade and Mercedes-Benz GLS. Designed with the US market as a primary focus, the Q9 aims to capture a larger segment than Audi's existing Q7.

The Q9 measures 209 inches (5,309 mm) in length, 79.2 inches (2,012 mm) in width, and 71.4 inches (1,814 mm) in height, with a wheelbase of 123.5 inches (3,137 mm), which is significantly longer than the Q7's to accommodate a more spacious third row.

Built on the Volkswagen Group's new Premium Platform Combustion (PPC) architecture, the Q9 will initially be offered with a 2.9L V6 engine. A higher-performance SQ9 variant will feature a twin-turbo V8 engine, distinguished by wider wheel arches, larger alloy wheels, and a unique illuminated grille. Audi states the SQ9's all-wheel-drive system will be rear-biased for daily driving.

Notable features include active-matrix LED headlights that can selectively dim to avoid dazzling other drivers and project driving aids onto the road. New turn signals will also project indicators onto the roadway for increased visibility to pedestrians and cyclists.

The interior offers flexible seating configurations, with options for a six-seater layout featuring captain's chairs in the second row or a seven-seater with a three-seat bench. Cargo capacity ranges from 19.3 cubic feet (547 L) with the third row in use, up to 87.7 cubic feet (2,483 L) with all seats folded flat. Both the Q9 and SQ9 will have a towing capacity of 7,700 lbs (3,492 kg).

The 2027 Audi Q9 is scheduled to go on sale in the fourth quarter, with a starting price of $87,700 for the standard model and $118,000 for the SQ9.

Frequently asked questions

The 2027 Audi Q9 will start at $87,700.

The Q9 will come with a 2.9L V6 engine, and the SQ9 will feature a twin-turbo V8.

Cargo room ranges from 19.3 cubic feet with the third row up to 87.7 cubic feet with all seats folded flat.

The vehicle is scheduled to go on sale in the fourth quarter.

What Happens Next

01The 2027 Audi Q9 will go on sale in the fourth quarter.

Get the newsletter.

Pick the topics you actually care about. We'll email when there's news worth your time, on the cadence you choose. Cancel any time from your account.

Cadence

How It Developed

Audi has debuted its new flagship full-size SUV, the 2027 Q9.
The Q9 is designed primarily for the US market, offering a larger size than the Q7.
The vehicle is built on the Volkswagen Group's Premium Platform Combustion (PPC) architecture.
It will be available with a 2.9L V6 engine, and a performance SQ9 variant with a twin-turbo V8.
The Q9 will feature advanced active-matrix LED headlights and new turn signals projecting indicators onto the road.
The interior can be configured for six or seven passengers and offers significant cargo space.
The Q9 will start at $87,700, with the SQ9 starting at $118,000.

Sources

T1
Audi has a new flagship designed with the US in mind: The 2027 Q9var abtest_2165073 = new ABTest(2165073, 'impression');Ars Technica

Related Stories

Ford Lifts Annual Guidance Again on Strong Pricing
28 Jul · 8:10 PM
Boeing reports larger-than-expected Q2 loss on Air Force One costs
28 Jul · 11:37 AM
Gucci sales decline slows, boosting Kering's turnaround efforts
28 Jul · 3:49 PM
UPS Raises Full-Year Revenue Forecast
28 Jul · 10:12 AM
Airbus A350 completes record 24-hour nonstop test flight from Australia to France
28 Jul · 11:57 AM