Key facts
- ASICS is targeting the Turkish market.
- The company aims to capitalize on the increasing popularity of jogging in Turkey.
- Demand for running shoes is surging in the country.
Japanese sportswear company ASICS is set to increase its footprint in Turkey, aiming to capitalize on a burgeoning demand for running shoes. The popularity of jogging has surged in Turkey, creating a favorable market for ASICS' products. The company plans to cater to both casual runners and more serious marathon participants in this emerging market.