Key facts
- Apple unveiled its new AI system, Apple Intelligence, at WWDC.
- Apple Intelligence integrates generative AI across iOS 18, iPadOS 18, and macOS Sequoia.
- New features include writing tools, image generation, and an enhanced Siri.
- Apple is partnering with OpenAI to integrate ChatGPT into its devices.
- The system prioritizes personal context and privacy.
Apple has officially unveiled its long-anticipated artificial intelligence system, branded as Apple Intelligence, at its annual Worldwide Developers Conference (WWDC). This new suite of AI capabilities is designed to be deeply integrated into Apple's core operating systems, including iOS 18, iPadOS 18, and macOS Sequoia. The system aims to leverage generative AI to provide users with enhanced tools for writing assistance, image creation, and a significantly upgraded Siri virtual assistant. A key aspect of Apple Intelligence is its focus on understanding personal context and maintaining user privacy. In a notable move, Apple announced a strategic partnership with OpenAI, which will allow for the integration of ChatGPT into its devices, providing users with access to more advanced language model capabilities when needed. The company emphasized that user queries sent to ChatGPT will not be stored by OpenAI and that Apple will not have access to user data. The announcement positions Apple to compete more directly with other tech giants in the rapidly evolving AI landscape.