Key facts
- Toyota maintained its position as the world's top automaker in the first half of 2026.
- Toyota sold 5.39 million vehicles in the first half of 2026.
- Toyota's group sales fell 2.8% year-on-year.
- This is the first sales decline for Toyota in two years.
- Weak demand in China contributed to the sales dip.
- Middle East logistics issues also impacted Toyota's sales.
Toyota Motor Corporation has maintained its status as the world's leading automaker for the first half of 2026, reporting sales of 5.39 million vehicles. This figure, however, represents a 2.8% year-on-year decline in group sales, marking the first decrease the company has experienced in two years. The downturn in sales is primarily attributed to weakening demand within the Chinese market and ongoing logistical issues affecting operations in the Middle East. Despite these challenges, Toyota's overall sales volume was sufficient to retain its top global ranking. The company's performance indicates a complex market environment influenced by regional economic factors and operational hurdles.