Key facts
- Zee Entertainment's linear TV network achieved an 18.6% market share in urban India (15+) in Week 22 of 2026.
- This marks a 48-week high for the network's market share.
- The growth was driven by gains in Hindi channels and regional language markets.
- Zee TV maintained its primetime leadership in the Hindi-speaking market for 17 weeks.
- Zee Cinema recorded a 27% viewership growth in Week 22.
- Several regional channels, including Zee Marathi, Zee Bangla, Zee Kannada, Zee Telugu, Zee Tamil, and Zee Keralam, showed significant performance gains.
Zee Entertainment Enterprises Ltd announced that its linear television network achieved a 48-week high market share of 18.6% in urban India (15+) during Week 22 of 2026. This performance was bolstered by gains across its Hindi channels and regional language markets.
The company reported that its overall share increased by 120 basis points compared to the previous quarter, with Zee TV and Zee Cinema being primary drivers. Zee TV has held the top position in primetime for the Hindi-speaking market for 17 consecutive weeks. Zee Cinema experienced a 27% surge in viewership, attributed to successful film premieres.
In regional markets, Zee Marathi saw its share climb to 38.8% in Q4FY26 from 33.9% in the prior quarter. Zee Bangla maintained its leading position in Kolkata across all genres. Zee Kannada has secured its leadership in the Kannada GEC segment for eight consecutive years. For the first time since 2020, Zee Telugu became the No. 1 GEC channel in its market in two of the last five weeks. Zee Tamil's market share rose to 21.1% in Q4FY26, and Zee Keralam secured the second position among Malayalam GECs in May with an 11.5% share.
Raghavendra Hunsur, Chief Content Officer at Zee Entertainment Enterprises, stated that the network's success reflects a strategic focus on "premium, culturally rooted stories that are authentic, emotionally resonant and crafted with cinematic excellence." He added that audience preference for these stories validates the company's content strategy, even during competitive viewing periods. The company also anticipates further viewership growth from its new sports network, Unite8 Sports, and upcoming fiction and non-fiction programming.