Key facts
- Toyota Motor Corp. was the world's largest carmaker by sales for the sixth consecutive year in 2025.
- Strong demand for conventional and hybrid vehicles contributed to Toyota's sales figures.
- The company is adjusting its strategy in response to the rapid rise of Chinese EV competitors.
Toyota Motor Corp. secured its position as the world's largest carmaker for the sixth consecutive year in 2025. This sustained dominance was largely attributed to strong consumer demand for its traditional gasoline-powered and hybrid vehicles. Despite this ongoing success, the company is reportedly shifting its strategic focus to address the increasing competitive pressure from Chinese electric vehicle manufacturers, who have seen rapid growth in recent years.