Key facts
- Haier confirmed its official partnership for the Roland Garros 2026 tournament.
- This partnership is part of Haier's global sports strategy.
- Haier aims to introduce customer care innovations at the event.
Haier, recognized as the world's number one home appliance brand for 17 consecutive years, has officially confirmed its partnership for the Roland Garros 2026 tournament. This collaboration is a key component of Haier's extensive global sports strategy. The company intends to leverage this partnership to introduce customer-centric innovations to the event, enhancing the experience for audiences worldwide. The announcement underscores Haier's commitment to connecting with consumers through major sporting events.