Key facts
- China recorded 124 million domestic tourist trips during the Dragon Boat Festival holiday, a 4.4% increase year-on-year.
- Total domestic tourism spending reached 44.5 billion yuan, up 4% from the previous year.
- Average spending per trip was 358.5 yuan, unchanged from last year.
China experienced an increase in domestic tourist trips and overall tourism spending during the recent Dragon Boat Festival holiday. Travelers were noted to be seeking immersive experiences and cooler weather. However, the average spending per trip remained flat, suggesting that consumers are being selective with discretionary spending due to ongoing economic uncertainty.
According to data from the Ministry of Culture and Tourism, the three-day holiday, which concluded on Sunday, saw 124 million domestic tourist trips, marking a 4.4% rise compared to the previous year. Total domestic tourism revenue amounted to nearly 44.5 billion yuan, a 4% increase year-on-year. Despite the growth in overall spending, the average expenditure per trip was 358.5 yuan, showing no change from the prior year.