Key facts
- Asus plans to increase its laptop production in India to 20-30% of its total demand in the current financial year.
- The company will begin local manufacturing of gaming laptops in India this fiscal year.
- Asus aims to be the first brand to locally manufacture gaming laptops in India.
- The company has partnered with an electronics manufacturing services firm in Chennai for production.
- Asus plans to localize 25-30% of its TUF gaming laptops in India.
Taiwanese PC maker Asus intends to significantly increase its laptop production in India, aiming for 20-30% of its total demand to be met locally within the current financial year. This expansion includes the commencement of local manufacturing for gaming laptops, a move the company believes will make it the first in the market to do so.
Paramjeet Singh Mehta, head of product and marketing for the consumer business at Asus India, stated that the company currently meets 10% of its laptop demand through local production. The plan is to scale this up substantially with the addition of gaming laptop production. Asus has established a partnership with an electronics manufacturing services firm located in Chennai to facilitate this increased local manufacturing.
The company specifically plans to localize 25-30% of its TUF gaming laptop line in India.