Amazon India head says company in 'most aggressive phase of expansion'

Kumar emphasized that Amazon is committed to sustained, long-term investments in India, aiming to build a robust presence across various sectors including e-commerce, digital payments, cloud computing, and entertainment streaming. The company is particularly focused on enhancing the consumer experience and ensuring full compliance with local laws and regulations, a stance consistent with its global operations.

Amazon is also aggressively expanding its quick commerce service, 'Amazon Now', targeting 100 cities and establishing 1,000 micro-fulfillment centers. Kumar views quick commerce as a crucial component of the broader online retail market, asserting that Amazon's extensive product selection, Prime ecosystem, and expanding network position it to lead in this competitive segment. He dismissed concerns that quick commerce cannibalizes traditional e-commerce, describing it as a 'speed equation' within the overall market.