Key facts
- Spotify will label AI-generated music as 'AI Personas'.
- AI-generated music will be excluded from Spotify's recommendations.
- These changes will begin rolling out next month.
- Self-disclosure options for AI-generated content will be available in August 2026.
- The policy aims to balance AI innovation with authentic artist promotion.
- The policy aims to support human artists.
- The policy aims to prevent AI music from unfairly competing for listener attention.
Spotify is introducing new measures to differentiate between human-created and AI-generated music on its platform. Effective next month, music produced by artificial intelligence will be identified as 'AI Personas.' This designation will ensure that listeners are aware of the origin of the music they are consuming. Furthermore, Spotify will exclude music labeled as AI-generated from its personalized recommendation systems. This decision is intended to foster a more equitable environment for human artists, preventing AI-generated tracks from potentially overshadowing the work of musicians. The company is also establishing a timeline for creators to self-disclose AI-generated content, with options becoming available in August 2026. This phased approach allows for adaptation and compliance within the evolving landscape of music creation and technology.