Key facts
- Social platforms are updating AI content rules.
- Platforms implementing new rules include Snapchat, YouTube, LinkedIn, and Substack.
- The content is often referred to as 'AI slop'.
- Concerns exist over the low quality of AI-generated content.
- Concerns exist over AI content undermining online authenticity.
- Snapchat will stop rewarding fully AI-generated videos on its Spotlight feature.
- Snapchat will prioritize human-made content.
- Snapchat will adjust recommendation systems to favor original perspectives.
- Snapchat will adjust recommendation systems to favor personal storytelling.
Several major social media platforms are introducing new rules and policy updates to tackle the proliferation of AI-generated content, often described as 'AI slop.' Platforms such as Snapchat, YouTube, LinkedIn, and Substack are implementing these changes in response to mounting concerns about the declining quality and potential erosion of authenticity online. The influx of AI-generated material is seen as a threat to genuine user creativity and the overall integrity of online content. Snapchat is taking a specific stance by announcing it will no longer offer rewards for fully AI-generated videos submitted to its Spotlight feature. This decision signals a strategic shift towards valuing and promoting content created by humans. The platform intends to adjust its recommendation algorithms to favor original viewpoints and personal narratives, aiming to cultivate a more authentic and engaging user experience. This broader trend among platforms reflects an effort to maintain a balance between leveraging AI technology and preserving the human element that underpins social media interaction and content discovery.