Key facts
- Cloze has launched an Open House app for its Enterprise customers.
- The Cloze app replaces paper sign-in sheets with digital check-ins.
- Digital check-ins can be done via QR code or tablet.
- The Cloze app automatically captures visitor contact information, attendance logs, and feedback.
- Information captured by the Cloze app feeds directly into Cloze's CRM.
- Constant Contact has introduced a new marketing platform for the real estate industry.
- The Constant Contact platform offers enterprise controls for brand consistency and reporting.
- The Constant Contact platform includes AI-assisted content creation.
- The Constant Contact platform offers email automation.
- The Constant Contact platform integrates with popular real estate CRMs.
Cloze has introduced a new Open House app designed for its Enterprise customers, marking a significant shift from traditional paper-based lead capture methods. This digital solution replaces physical sign-in sheets with a streamlined check-in process utilizing QR codes or tablets. Upon visitor entry, the app automatically records essential contact information, maintains attendance logs, and gathers feedback, all of which are directly integrated into the Cloze CRM system. This integration is intended to facilitate more efficient and organized follow-up with potential leads generated during open house events.
In parallel, Constant Contact has launched a new marketing platform specifically developed for the real estate industry. This platform incorporates enterprise-level controls to ensure brand consistency across marketing materials and provides robust reporting capabilities. A key feature of Constant Contact's offering is its AI-assisted content creation tools, designed to help real estate professionals generate marketing copy more effectively. The platform also includes automated email marketing functionalities and integrates with popular customer relationship management (CRM) systems used within the real estate sector. These features aim to empower real estate businesses with advanced tools for marketing automation and lead engagement.