Key facts
- Sony plans to transition PlayStation to digital-only game discs by 2028.
- Various brands are using Sony's decision for online marketing.
- KFC and Proton have launched humorous social media campaigns.
- These campaigns reference the shift to digital-only gaming.
- The campaigns tap into fan concerns about ownership and media preservation.
Sony's announcement that it will transition PlayStation to digital-only game discs by 2028 has prompted a notable reaction from various brands, which are now leveraging the decision for online marketing purposes. Companies like KFC and Proton have taken to social media to launch humorous campaigns that directly reference Sony's move. These marketing efforts are built around the concept of a digital-only future for gaming, aiming to engage with consumers by highlighting potential fan concerns about digital ownership and the preservation of media over time. The brands are capitalizing on the discourse surrounding the potential obsolescence of physical media and the implications for game libraries and accessibility in the future.