Key facts
- Apple plans to launch at least five new iPhone models in late 2026 and early 2027.
- Apple's first foldable iPhone is planned for late 2026 or early 2027.
- The iPhone launch strategy aims to capture market share amidst component shortages.
- Apple plans to release new iPad Pro models in the first half of next year.
- Apple plans to release an entry-level MacBook Pro in the first half of next year.
- The new iPad Pro and MacBook Pro models will feature the M7 processor.
- Apple is developing four new tablet models with faster chips.
Apple is reportedly gearing up for a substantial product launch cycle, with plans to introduce at least five new iPhone models in late 2026 and early 2027. This upcoming lineup is expected to include Apple's first foldable iPhone, signaling a new product category for the company. The strategy is designed to bolster Apple's market share in the face of persistent industry-wide component supply constraints. The company is also focusing on its premium device offerings as part of this initiative.
In parallel, Apple is preparing to launch updated iPad Pro models and an "entry-level" MacBook Pro in the first half of next year. These releases will be powered by the company's new M7 processor. Furthermore, Apple is developing four additional new tablet models, which will also feature faster chips, indicating a broad refresh of its tablet lineup. The company's product development pipeline suggests a continued emphasis on processor upgrades and new form factors across its device ecosystem.