Key facts
- Apple is in discussions with publishers to license content for Siri AI.
- The content will be used for Apple's upcoming Siri AI assistant.
- Apple is proposing a variable compensation model for publishers.
- Payment to publishers will be based on content usage.
- Apple has a budget in the nine figures for this initiative.
Apple is reportedly in discussions with various publishers to license their content for integration into its forthcoming Siri AI assistant. The technology giant is exploring a compensation model that would be variable, paying publishers based on how their content is utilized by the AI rather than a predetermined fixed fee. This initiative is backed by a budget estimated to be in the nine figures. The goal is to enhance Siri's capabilities by incorporating licensed material, potentially offering more comprehensive and accurate responses to user queries. The specific publishers involved and the exact terms of the proposed agreements have not yet been disclosed, but the move signals Apple's intent to leverage external content to advance its AI offerings.