Key facts
- Apple is in discussions with publishers to license their content for its upcoming Siri AI.
- The proposed compensation model is variable, paying publishers based on content usage.
- This approach differs from standard AI deals which typically involve fixed fees for broad content access.
- Apple has considered a budget in the nine figures for these payments.
- Siri AI is expected to launch later this year, with a major overhaul from previous versions.
Apple is reportedly in negotiations with various publishers to secure content licensing deals that would power its forthcoming Siri AI assistant. According to reports, the tech giant is exploring a novel compensation structure that would pay publishers based on the actual usage of their content, a departure from the industry's common practice of offering fixed licensing fees for broad access.