Key facts
- Google is launching a new feature called 'Search profiles'.
- The feature allows creators and publishers to promote their content on Google Search.
- Website operators and creators have expressed concern over declining referral traffic.
- This decline in traffic is attributed to Google's AI-generated search summaries.
Google is introducing a new feature called 'Search profiles' designed to help creators and publishers promote their content directly on the search engine. This initiative arrives at a time when many website operators and content creators are experiencing a significant decrease in referral traffic from Google Search. They attribute this decline to the implementation of Google's AI-generated search summaries, which appear to be satisfying user queries without necessitating a click-through to the original source. The 'Search profiles' feature is Google's attempt to provide an alternative avenue for content promotion amidst these growing concerns.