Key facts
- Meta AI chatbot is now available in Threads direct messages.
- Users can interact with Meta AI privately within Threads.
- The feature allows sharing of posts, images, links, and videos with Meta AI.
- Meta AI is already integrated into DMs on Facebook, Instagram, and WhatsApp.
- The rollout is global, beginning Monday.
Meta announced on Monday that it is integrating its Meta AI chatbot into the direct messaging feature of its Threads platform. This new functionality allows users to engage in private conversations with the AI assistant, a feature that was previously limited to public posts in select markets.
The integration aims to enhance user engagement within Meta's ecosystem by providing a readily accessible AI assistant, potentially reducing the need for users to turn to third-party alternatives like OpenAI's ChatGPT or Google Gemini. Meta AI is already a feature within direct messages on Meta's other social platforms, including Facebook, Instagram, and WhatsApp.
With this update, Threads users can share content such as posts, images, links, and videos directly with Meta AI. They can also ask follow-up questions to explore topics in greater detail. The company stated that the rollout would be global, commencing on Monday.
Meta also indicated that it is continuing to test Meta AI's presence in public Threads feeds in various international markets. Feedback from these tests will inform broader availability. For users who wish to reduce Meta AI's presence in their feeds, options include muting the @meta.ai account, using the 'Not interested' option on AI posts, or hiding AI replies on their own posts.