Spotify adds notes to playlists for user and editor context

The feature expands upon "User Notes," which was launched last month and enabled personal annotations for individual tracks. With Playlist Notes, users can provide context for their song choices, such as explaining a song's personal significance or why it's recommended.

To use the feature on the mobile app, users can open a playlist they own or collaborate on, tap the three dots next to a specific item, select "add note," and save it. These notes will be visible to anyone who can view the playlist.

Spotify's editorial team will also leverage Playlist Notes to offer insights into their curation process. Initially, notes from editors will appear on prominent playlists like Today's Top Hits, RapCaviar, Hot Country, All New Pop, and Fresh Finds Hip-Hop.

Additionally, Spotify is introducing Editor Profiles, which will highlight an editor's top tracks and albums, as well as the playlists they curate, providing listeners with a deeper understanding of the individuals behind Spotify's recommendations.

User-created notes are currently rolling out to iOS and Android devices in over 100 markets. Editor notes and profiles are being made available to both free and premium users aged 16 and older in the United States, Canada, the United Kingdom, Ireland, Australia, and New Zealand.

This initiative aligns with Spotify's broader strategy to enhance user engagement by making the app feel more social and personal, offering a platform for users to share the stories behind their music choices. The company also aims to differentiate itself from competitors like Apple Music and YouTube Music.