Spider-Man movie gets early screening boost

Sony Pictures and Marvel Studios are leveraging Amazon Prime to offer exclusive early screenings of 'Spider-Man: Brand New Day' on July 29, two days before its official theatrical release on July 31. This move is intended to generate buzz for the film, which is positioned as a critical comeback for the Marvel Cinematic Universe following a period of box office struggles. The film is the first MCU movie scheduled for 2026, preceding 'Avengers: Doomsday,' which has been rescheduled to December 18, 2026. The success of 'Brand New Day' is seen as particularly important given the pressure on Marvel and the potential for 'Doomsday' to face competition from 'Dune: Part Three' on its release date. The anticipation for 'Brand New Day' is high, especially after Tom Holland's last Spider-Man film, 'No Way Home,' grossed nearly $2 billion worldwide. The early screenings are expected to further boost its performance, potentially making it Marvel's best-selling movie in years.