Key facts
- Reddit is using large language models (LLMs) to develop tools for spam reduction.
- The platform reports blocking 23 million spam views per day.
- Approximately 25,000 new spam posts and comments are caught daily.
- Reddit claims a 20% reduction in user exposure to spam between January and March compared to the previous three months.
Reddit is employing large language models (LLMs) to combat the surge in spam and bot content that has become prevalent with the increased accessibility of AI technologies. The platform has developed new tools that leverage LLMs to identify subtle, coordinated patterns of fake behavior and artificial hype that older systems might miss.
According to Reddit, these updated tools are proving more effective, with the platform blocking an estimated 23 million spam views per day and catching around 25,000 new spam posts and comments daily. This effort has reportedly led to a 20% reduction in users' exposure to spam from January to March, compared to the preceding three months.
While social platforms like YouTube, Meta, and Instagram are exploring ways to manage AI-generated content, sometimes through disclosure requirements or user toggles, Reddit's approach focuses on detection and removal. Experts emphasize that AI-driven content moderation should ideally be paired with human oversight for maximum effectiveness.