Key facts
- A Match Group survey found 47% of U.S. singles have a negative view of AI in dating.
- 40% of singles would refuse to date someone using an AI companion app.
- This figure increased to 51% for women aged 18-24.
- 64% of respondents believe AI could assist them in their dating journey.
- Users prefer AI for profile help and conversation starters, not for forming genuine connections.
Dating app giant Match Group, owner of Tinder, Hinge, and OkCupid, surveyed 1,000 U.S. singles aged 18 to 39 to gauge attitudes toward AI in romance. The findings indicate a significant skepticism, with 47% of respondents holding a negative view of AI's use in romantic contexts.
This apprehension is particularly strong regarding AI companions; 40% of singles stated they would refuse to date someone who uses such an app, a sentiment shared by 51% of women aged 18 to 24. Despite this, only 12% of individuals aged 18 to 24 reported using AI companion apps in the last three months, and a minority of those users sought genuine connections.
However, the survey also revealed a nuanced perspective, with 64% of respondents acknowledging that AI could potentially assist them in their dating journey. Match Group clarified that while users are open to AI tools for practical help like improving profiles or overcoming conversation lulls, they do not desire a relationship with an AI or feel their experiences should be dominated by inauthentic technology.
Dating apps are actively integrating AI, with Bumble featuring an assistant named Bee and Tinder increasing its AI investments. Hinge's former CEO has even launched a new AI-focused dating app. Match Group's survey suggests a clear user preference for AI as a supportive tool rather than a romantic partner.