Key facts
- Instagram has unveiled a redesigned wordmark, its text-only logo.
- The company cited the previous logo's decade-old design as feeling dated.
- Instagram head Adam Mosseri described the new wordmark as "sharper and more modern."
- The updated font incorporates curves that recall cursive writing.
Instagram has introduced a new wordmark, the text-only version of its logo, stating that the previous design felt dated after a decade in use. The change was announced by Instagram head Adam Mosseri on both Instagram and Threads, where he described the new logo as "sharper and more modern" while still referencing the original and maintaining simplicity.
While some users have joked that the font makes the name appear as "Instagzam," the brand's recognizability means most people will likely understand the text. The wordmark's font incorporates old-fashioned curves, which may be less familiar to younger generations who are not typically taught cursive writing.