Key facts
- Google's privacy settings now allow users to opt out of using their uploaded media for AI training.
- The update enables Google to store images, files, and audio/video recordings for AI model development.
- This change affects multiple Google services, including Search, Maps, and Translate.
- Users can manage data retention periods, choosing deletion after 3, 18, or 36 months.
- Web & App Activity settings have been separated from Search data settings.
Google has updated its privacy settings, allowing users to opt out of having their uploaded media, such as images, files, and audio or video recordings, used to train its artificial intelligence models. This change, announced via email in June, essentially opted users into expanded AI training by default, framing it as an enhancement to user control over saved history and personalized recommendations.
The update impacts various Google services beyond Search, including Maps, Shopping, Flights, Hotels, Translate, and News. For example, images used with Google Lens, audio recordings from Search Live features, and voice practice sessions in Google Translate could be saved for AI development unless users opt out.
Google confirmed that saved media is used to develop and improve its services, including AI models and safety measures, with the help of human reviewers. While some data storage is temporary for product functionality, saved media can be retained specifically for AI training purposes.
Users can adjust their preferences on the Search Services History and Search Services Personalization pages. Options include unchecking the 'Save Media' box and configuring automatic data deletion periods of 3, 18, or 36 months. The update also separates Web & App Activity data retention from the new Search data setting, which is now on by default.