Key facts
- Google is launching Search profiles for publications and creators.
- Users can access these profiles via mobile through Search's knowledge panel, Discover feed, or direct URLs.
- Profiles will contain the publication's or creator's latest articles, videos, and social posts.
Google is enhancing its Search and Discover features by introducing profiles for publications and creators. These profiles will aggregate the latest content, including articles, videos, and social posts, from a specific publisher or creator. Users can access these profiles on mobile devices through Google Search's knowledge panel, by tapping on a creator's name in the Discover feed, or by using a direct URL. This move further blurs the lines between search and social media, making Google's Discover feed more akin to a social platform.