HomeEverythingEducation
Equities & FundsCrypto & Digital AssetsAI & TechnologyBusiness & CorporateUS Politics & PolicyGeopolitics & Global RiskMacro, Rates & FXCommodities & EnergyEuropean Politics & MarketsAsia-PacificReal Estate & Property
← All Stories

Google announces Pixel launch event for August 12

Created at 7 Jul · 7:10 PM2 sources↑ Market-relevant
IN SHORT

Google has announced its Made by Google event for August 12 in New York City, where it is expected to unveil the Pixel 11 lineup. Rumors suggest design upgrades and a potential increase in base storage to 256GB, which could lead to higher prices.

✉Newsletter

PiQ Daily

Pick your topics. Get only what matters, on your cadence.

Key Numbers

August 12Pixel launch event date
256GBpotential base storage option
100 Eurosexpected price increase in Europe
$899expected US starting price for Pixel 11
$1,099expected US starting price for Pixel 11 Pro
$1,299expected US starting price for Pixel 11 Pro XL
$1,899expected US starting price for Pixel 11 Pro Fold

Who's Involved

Google
Announced upcoming Pixel launch event and potential new devices
Ryan Whitwam
Senior Technology Reporter for Ars Technica
Google announces Pixel launch event for August 12

↳ Why This Matters

The upcoming Pixel launch event signals Google's latest smartphone offerings, with potential design changes, increased base storage, and higher prices that could impact consumer purchasing decisions and the competitive landscape of the smartphone market.

Key facts

  • Google's Made by Google launch event is scheduled for August 12 in New York City.
  • The event is expected to unveil the Pixel 11 lineup.
  • Rumors suggest design upgrades, including potential 'Pixel Glow' notification lights.
  • Google may increase base storage to 256GB, discontinuing the 128GB option.
  • Price increases are anticipated for the Pixel 11 series, with the base model potentially starting at $899 in the US.

Google has announced its next Made By Google event, scheduled for August 12 in New York City. While the invitation teaser shows a design similar to previous Pixel phones, rumors suggest notable updates for the Pixel 11 lineup. These include potential 'Pixel Glow' notification lights and a move away from the 128GB base storage option, with 256GB becoming the standard. This change, coupled with broader AI-driven component shortages, is expected to lead to price increases across the series. The Pixel 11 is rumored to start at $899 in the US, with the Pro and Pro XL models also seeing price bumps. The Pixel 11 Pro Fold could be priced around $1,899. The event may also feature the Pixel Watch 5, potentially with a Google-designed Tensor chip.

Frequently asked questions

Google's Made by Google launch event is scheduled for August 12 in New York City.

The event is expected to unveil the Pixel 11 lineup, potentially including the Pixel 11, Pixel 11 Pro, Pixel 11 Pro XL, and Pixel 11 Pro Fold. The Pixel Watch 5 may also be announced.

Rumors suggest design upgrades such as 'Pixel Glow' notification lights, slimmer bezels, and a black camera bar. The base storage is expected to increase to 256GB.

Yes, rumors indicate potential price increases across the Pixel 11 series, with the base Pixel 11 possibly starting at $899 in the US, due to factors like increased base storage and component shortages.

What Happens Next

01Google to host Made by Google launch event on August 12.
02Google to reveal Pixel 11 lineup, Pixel Watch 5, and potentially other devices.

Get the newsletter.

Pick the topics you actually care about. We'll email when there's news worth your time, on the cadence you choose. Cancel any time from your account.

Cadence

How It Developed

Google announced its Made by Google launch event for August 12 in New York City.
The event is expected to unveil the Pixel 11 lineup, with rumors of design upgrades and potential storage changes.
Google's new phones could feature glowing LEDs and higher price tags.
The Pixel 11 is expected to start at 256GB of storage, with potential price increases for all models.

Sources

T1
Google’s Pixel 11 launch event is set for August 12, with possible price increasesvar abtest_2162107 = new ABTest(2162107, 'impression');Ars Technica
T1
Google’s Pixel event is set for August 12TechCrunch

Related Stories

One Raven launches local-first smart home system for builders
7 Jul · 6:10 PM
China's DeepSeek plans custom chips amid US export controls
7 Jul · 4:21 PM
Perplexity AI to use Nvidia's new CPUs for AI agent workloads
7 Jul · 7:05 PM
Amazon's Project Kuiper faces launch delays as new rockets falter
7 Jul · 11:20 AM
Synopsys to discontinue chip manufacturing control software to focus on AI design
7 Jul · 6:20 AM