Key facts
- Ditto is a dating app that uses AI matchmaking instead of swiping.
- The app collects user data through a chatbot to understand personality and preferences.
- Ditto aims to create more genuine connections by identifying deeper personality signals.
- Matches are provided weekly with a set time and location for dates.
- The platform has garnered 150,000 signups and reports a 20% match-to-date conversion rate.
- Ditto has raised $9.2 million in seed funding.
Gen Z is reportedly growing weary of traditional swipe-based dating apps, leading to the emergence of alternatives like Ditto. This app, co-founded by Allen Wang and Eric Liu after they left UC Berkeley, aims to foster more genuine connections by utilizing AI matchmaking. Instead of endless swiping and small talk, Ditto employs a chatbot that guides users through an onboarding process, gathering detailed information about their personality, interests, and preferences. The AI then matches users not just on superficial similarities, but on deeper personality signals it believes predict chemistry.
Users receive a match every Wednesday at 7 p.m., complete with a suggested time and location for a date. The platform collects feedback after each date to refine future matches. Ditto has amassed 150,000 signups, with a reported 20% of its matches leading to actual dates. The app also uses a collage-like graphic to introduce matches, a popular aesthetic among Gen Z.
Safety is a consideration, and currently, Ditto operates at a few dozen colleges, leveraging .edu email addresses for a built-in vetting process. The company is focused on scaling safely to more institutions and eventually beyond college campuses. Ditto has secured $9.2 million in seed funding from investors like Gradient, Peak XV, and Scribble, with much of the interest coming from inbound inquiries. The company has twelve full-time employees and is known for its unconventional marketing, such as viral videos and promotional parties, to attract its target demographic.