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Clinch integrates with Amazon Ads for automated creative trafficking

Created at 4 Jun · 3:40 PM1 source
IN SHORT

Clinch, an AI platform for content orchestration, has expanded its integration with Amazon Ads. This allows for automated creative trafficking for display and video ads through Amazon DSP, positioning Clinch as an early adopter of the trafficking API.

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Who's Involved

Clinch
Agentic AI platform for omnichannel content orchestration
Amazon Ads
Advertising division of Amazon
Amazon DSP
Demand-side platform for programmatic advertising

↳ Why This Matters

This integration streamlines ad operations for advertisers using Amazon's platform, potentially improving efficiency and reducing errors in creative deployment.

Key facts

  • Clinch has expanded its integration with Amazon Ads.
  • The integration supports automated creative trafficking for display and video ads.
  • This functionality is available through Amazon DSP.
  • Clinch is among the first third-party ad servers to support the trafficking API.

Clinch, an agentic AI platform focused on omnichannel content orchestration, has announced an expanded integration with Amazon Ads. This new integration allows for automated creative trafficking for both display and video advertisements within the Amazon DSP. The company highlights that this development positions Clinch as one of the initial third-party ad servers to offer support for the trafficking API, streamlining the process for advertisers using Amazon's platform.

Frequently asked questions

Clinch is an agentic AI platform that specializes in omnichannel content orchestration.

Amazon DSP is a demand-side platform that allows advertisers to programmatically buy display and video ads.

Automated creative trafficking means the process of moving ad creatives from the ad server to the ad platform is automated, reducing manual effort and potential errors.

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How It Developed

4 Jun · 3:12 PM
Clinch's expanded Amazon Ads integration now supports automated creative trafficking with Amazon DSP, making it one of the first third-party ad servers to do so.
PRN | All News Releases via PiQSuite

Sources

T1
Clinch Expands Collaboration with Amazon Ads, Announcing Support for Automated Creative Trafficking with Amazon DSPm.piqsuite.com

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