Key facts
- Young Chinese adults are seeking emotional support from online content creators acting as 'virtual parents'.
- These creators, like Pan Huqian and Zhang Xiuping, have amassed millions of followers on Douyin.
- Followers share personal stories and seek validation, finding warmth often missing from their own family relationships.
- The trend reflects broader societal pressures including economic sluggishness, high youth unemployment, and intense family expectations in China.
- Some creators, like Pan, draw on their own difficult childhoods to connect with viewers' pain.
Young Chinese adults are increasingly turning to online content creators who role-play as 'virtual parents' to find emotional support and validation, a trend fueled by economic pressures and demanding family expectations. Platforms like Douyin, China's version of TikTok, host creators such as Pan Huqian and Zhang Xiuping, who have garnered millions of followers by offering warm words and asking about their viewers' well-being.