Key facts
- AMC is relaunching 'Interview With the Vampire' as 'The Vampire Lestat'.
- The relaunch features actor Sam Reid performing original songs in character as Lestat de Lioncourt.
- A premiere party was held at New York's Beacon Theatre.
- The relaunch includes a rock concert, marketing tie-ins, and 20 original songs.
AMC is relaunching its series 'Interview With the Vampire' under the new title 'The Vampire Lestat'. The relaunch is a significant marketing event, featuring actor Sam Reid, who plays the titular character Lestat de Lioncourt, performing original songs from the show. At the June 2 premiere party held at New York's Beacon Theatre, Reid, in full character, performed six of the 20 original songs created for the series. The relaunch campaign is supported by major marketing tie-ins and a rock concert element, aiming to generate buzz and attract audiences to the reimagined show.