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AI automation startup Relay shuts down, staff joins Google Chrome

Created at 17 Aug · 9:36 PM1 source↑ Market-relevant
IN SHORT

Relay, an AI-powered workflow automation tool launched in 2021, is ceasing operations. Its founder and CEO, Jacob Bank, will rejoin Google as VP of Product for Chrome, aiming to integrate AI further into the browser.

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Key Numbers

2021Relay startup launch year
September 14Relay closure date for paying customers
August 15Relay closure date for free customers
six yearsJacob Bank's previous tenure at Google
1 billionGemini users reported by Google

Who's Involved

Relay
AI automation startup that is shutting down
Jacob Bank
Founder and CEO of Relay, rejoining Google
Google
Tech giant hiring Relay's former CEO
Google Chrome
Product area Jacob Bank will lead

↳ Why This Matters

The shutdown of Relay and the subsequent move of its founder to Google highlights the competitive landscape of AI startups and signals Google's continued focus on integrating AI capabilities into its core products like Chrome.

Key facts

  • AI automation startup Relay is shutting down.
  • Paying customers will lose access on September 14.
  • Founder and CEO Jacob Bank is joining Google's Chrome team.
  • Bank will serve as VP of Product for Google Chrome.
  • Relay aimed to automate repetitive business tasks using AI.

Relay, an AI-powered workflow automation startup founded in 2021 with the ambition to rival Zapier, is shutting down. The company announced that paying customers will lose access to the service on September 14, while free users have already been cut off as of August 15.

Jacob Bank, Relay's founder and CEO, revealed in a company announcement that he will be returning to Google as the VP of Product for Google Chrome. In this role, Bank will oversee product and developer relations for the browser. He previously worked at Google for over six years, contributing to products like Gmail, Google Calendar, and Google Chat before leaving to establish Relay.

Bank expressed his career-long dedication to building AI tools that enhance productivity without compromising creativity. He sees his new position at Google Chrome as an ideal opportunity to bring these experiences to a broader audience, hinting at ambitious plans for AI integration within the browser. He noted that Chrome is a "perfect place to collaborate with agents."

This move aligns with Google's ongoing strategy of integrating AI, such as Gemini, into its user experience, including Chrome itself, where Gemini functions as an optional in-browser assistant. Google recently reported that Gemini has surpassed 1 billion users.

Frequently asked questions

Paying customers will lose access to Relay on September 14.

Jacob Bank is the founder and CEO of Relay, and he is rejoining Google as VP of Product for Google Chrome.

Relay aimed to become a new Zapier, offering AI-powered workflow automation to help businesses streamline repetitive tasks.

Gemini has been integrated into Chrome as an optional in-browser assistant.

What Happens Next

01Jacob Bank will share more details on AI integration plans for Chrome soon.

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Cadence

How It Developed

Relay, an AI automation startup, announced its closure.
Paying customers will lose access to Relay on September 14.
Free customers already lost access as of August 15.
Founder and CEO Jacob Bank is rejoining Google.
Bank will lead product and developer relations for Google Chrome.
Bank previously worked at Google on products like Gmail and Calendar.

Sources

T1
AI automation startup Relay shuts down, staff joins Google’s Chrome teamTechCrunch

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