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Yoti CEO: Social media ban needs tougher age-check standards

Created at 29 Jun · 1:50 PM1 source↑ Market-relevant
IN SHORT

The chief executive of digital identity firm Yoti has urged UK ministers to set minimum standards for age verification, warning that a proposed ban on social media for under-16s could fail without clear rules on how platforms check users' ages.

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Key Numbers

16age threshold for social media ban
2027year proposed ban would take effect
55percent of UK consumers supporting ban
67percent believing benefits outweigh drawbacks
61percent expecting restrictions to be difficult to enforce

Who's Involved

Yoti
digital identity firm providing age assurance technology
Robin Tombs
CEO of Yoti
Keir Starmer
announced plans for social media ban
Department for Science, Innovation and Technology (DSIT)
UK government department seeking advice on age assurance
Ofcom
UK regulator to advise on age assurance standards
Alex Ambrose
Policy analyst at the Information Technology and Innovation Foundation (ITIF)
Jess Lloyd
Principal analyst at Forrester
Yoti CEO: Social media ban needs tougher age-check standards

↳ Why This Matters

The effectiveness of proposed legislation to protect children online hinges on the practical implementation of age verification, with significant implications for user privacy, data security, and the operational models of social media platforms.

Key facts

  • Yoti CEO Robin Tombs is calling for minimum standards for age verification in social media.
  • The UK government is considering a ban on social media access for under-16s.
  • Yoti suggests combining facial age estimation with other verification methods.
  • Concerns exist about intrusive age verification and data privacy.
  • Research shows public support for the ban but skepticism about its effectiveness.

The chief executive of digital identity firm Yoti has warned that the UK government's proposed ban on social media access for under-16s may not be effective without clear minimum standards for age verification.

Robin Tombs, CEO of Yoti, stated that the success of the policy, announced by Keir Starmer and under consideration by the Department for Science, Innovation and Technology (DSIT), hinges on how "highly effective age assurance" is defined by regulators like Ofcom.

Tombs pointed to Australia's similar ban, which he believes has been criticized due to a lack of appropriate "safety buffers" in facial age estimation technology, leading to many younger teenagers accessing restricted platforms. Yoti advocates for a multi-layered approach, combining facial age estimation with methods like digital identity wallets or document checks, rather than relying on a single technology.

However, civil liberties groups and the Information Technology and Innovation Foundation (ITIF) have expressed concerns that widespread age verification could lead to intrusive data collection and the requirement for biometric information, potentially restricting access to platforms that already offer parental controls.

Forrester research indicates that while a majority of UK consumers support the ban, a significant portion remains skeptical about its practical enforceability. The firm also noted that such measures signal a global shift in platform accountability, potentially leading to redesigns and increased compliance costs for tech companies.

Frequently asked questions

Yoti's CEO is concerned that the ban may not be effective without clear minimum standards for age verification, which could lead to loopholes and circumvented restrictions.

Yoti suggests a combination of methods, including facial age estimation, digital identity wallets, and document checks, rather than relying on a single technology.

Critics worry that widespread age verification could require users to submit sensitive personal data, including biometric information, raising concerns about data collection and privacy.

Yoti's CEO suggests that Australia's ban faced criticism for not having sufficient "safety buffers" in its age estimation technology, allowing younger teens to access platforms.

What Happens Next

01Ofcom is expected to advise ministers on "highly effective age assurance" standards.
02The government will consider Ofcom's advice before introducing the social media ban measures.

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Cadence

How It Developed

Keir Starmer announced plans to block children under 16 from accessing major social media platforms from 2027.
The UK's Department for Science, Innovation and Technology (DSIT) asked Ofcom to advise on "highly effective age assurance" standards.
Yoti CEO Robin Tombs stated that minimum standards are crucial for the policy's success.
Tombs cited Australia's under-16 social media ban as a cautionary tale, noting its ineffectiveness due to a lack of "safety buffers" in age estimation.
Yoti advocates for combining facial age estimation with alternative methods like digital identity wallets or document checks.
Civil liberties groups and the ITIF have raised concerns about intrusive age verification and data collection.
Forrester research indicates 55% of UK consumers support the ban, but 61% are skeptical about its enforceability.

Sources

T1
Yoti boss warns social media ban needs tougher age-check standardsCity AM

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