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Trump's 2024 grocery photo op now haunts Republicans in midterms

Created at 15 Aug · 10:13 AM1 source↑ Market-relevant
IN SHORT

Two years after Donald Trump used a grocery display to blame Democrats for rising prices, voters still face high costs, creating a vulnerability for Republicans ahead of the November midterm elections. Despite Trump's pledge to lower prices, key staples have increased, impacting household budgets and voter enthusiasm.

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Key Numbers

2years since Trump's grocery photo op
August 15, 2024date of Trump's Bedminster press conference
3.4%price increase in 26 grocery categories
19months of Trump's second term analyzed
-47%Trump's net approval on cost of living
19.2%increase in uncooked beef prices
8.6%increase in fresh fish and seafood prices
14%increase in apple prices
23%increase in coffee prices
nearly 40%decrease in egg prices under Trump

Who's Involved

Donald Trump
Republican presidential candidate and current president
Kamala Harris
Democratic nominee
Sheila Carney
Trump voter expressing frustration over grocery prices
Francesco Trebbi
Public policy professor at UC Berkeley
Bonnie Chandler
Republican voter planning to vote for Kean
Lauren DeGirolamo
Trump voter prioritizing other issues over grocery prices
Rebecca Bennett
Democratic candidate seeking to capitalize on cost-of-living concerns
Tom Kean
Republican incumbent in New Jersey's 7th Congressional District
Margaret Derkach
Republican voter considering switching due to economic conditions
Trump's 2024 grocery photo op now haunts Republicans in midterms

↳ Why This Matters

High grocery prices and persistent inflation are becoming a significant electoral issue, potentially impacting voter turnout and the outcome of the midterm elections, particularly for Republicans who have pledged to lower costs.

Key facts

  • Two years after a photo op highlighting rising grocery prices, costs remain high, impacting Republican electoral prospects.
  • A Reuters analysis shows a 3.4% increase in 26 grocery categories during the first 19 months of Trump's second term.
  • Key items like coffee and beef have seen significant price hikes, while eggs and butter have decreased.
  • Voter frustration over the cost of living is a top issue, with Democrats gaining an edge on economic management.
  • Trump's approval rating on cost of living issues stands at -47%, his lowest rating.

Two years after Republican presidential candidate Donald Trump held a press conference at his Bedminster golf club to highlight rising grocery prices under the Biden administration, the issue continues to weigh on voters and presents a vulnerability for Republicans ahead of the November midterm elections.

Trump's August 2024 event, featuring tables laden with produce, meat, and cereals, aimed to underscore his promise to tame inflation and lower the cost of living. However, a Reuters analysis of Bureau of Labor Statistics data shows that prices in 26 tracked grocery categories have risen 3.4% in the first 19 months of Trump's second term. While this pace is slower than during the previous administration, significant price increases in items like coffee, beef, and apples have offset declines in others such as eggs and butter.

High grocery and gasoline prices are a primary concern for American voters, with recent Reuters/Ipsos polling indicating a slight edge for Democrats in economic stewardship for the first time in nearly a decade. Some voters, like Sheila Carney, a 68-year-old Trump supporter, expressed frustration, stating that the affordability concerns are a daily burden and that prices have not come down as promised.

This economic pressure is impacting voter enthusiasm. Some Republicans and independents interviewed are undecided or leaning towards Democratic candidates, citing cost-of-living issues. Research suggests that Trump's support was previously stronger in areas where inflation outpaced income growth, a pattern that may reverse in the upcoming elections, potentially weakening Republican support.

Despite these challenges, some voters remain loyal to Trump, prioritizing other issues like border security or believing that prices have stabilized. Data shows egg prices have fallen significantly under Trump, but the overall trend for many staples remains upward. Trump's approval rating on handling the cost of living has fallen to -47%, his weakest issue. Democratic candidate Rebecca Bennett plans to address these concerns by proposing to undo tariffs and restore food stamp benefits if elected.

Frequently asked questions

The photo op was intended to highlight rising grocery prices under the Biden administration and underscore Trump's promise to tame inflation and lower the cost of living.

A Reuters analysis found a 3.4% increase in 26 grocery categories in the first 19 months of Trump's second term, with significant rises in coffee, beef, and apples, while eggs and butter have decreased.

High grocery and gasoline prices are a top issue for voters, leading to disillusionment among some and a slight edge for Democrats in economic stewardship according to polls.

Donald Trump's net approval rating on handling the cost of living is -47%, his weakest issue.

What Happens Next

01Voters will decide in the November midterm elections whether to hold Republicans accountable for economic conditions.
02Rebecca Bennett plans to address tariffs and food stamp benefits if elected.

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Cadence

How It Developed

Donald Trump held a press conference at his Bedminster golf club, displaying grocery staples to highlight inflation under Democrats.
Trump blamed the Biden administration for rising grocery prices and pledged to tame inflation.
Two years later, high gasoline and grocery prices are a top issue for voters, with Democrats gaining an edge on economic stewardship.
A Reuters analysis found prices in 26 grocery categories have risen 3.4% in the first 19 months of Trump's second term.
Some items like coffee and beef have seen significant price increases, while others like eggs and butter have declined.
A White House official cited recent CPI data showing minimal inflation in July as evidence of economic control.
Some voters express disillusionment with high prices, considering sitting out the midterms.
In a battleground district, many interviewed voters are undecided or leaning towards the Democratic candidate due to cost-of-living concerns.

Sources

T1
Trump's 2024 grocery photo op now haunts Republicans in the midtermsReuters

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