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Labor proposes opt-out register for online gambling ads

Created at 17 Aug · 5:31 AM1 source↑ Market-relevant
IN SHORT

The Australian Labor government plans to introduce a single opt-out register for online gambling advertisements, similar to the Do Not Call register for spam calls. This measure aims to curb wagering ads and will be funded by a levy on gambling companies.

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Who's Involved

Labor government
proposing new gambling advertising reforms
Anika Wells
Communications minister confirming new levy and reforms
Australian Communications and Media Authority
to administer the new opt-out register
Peta Murphy
author of a 2023 parliamentary report recommending a ban on wagering ads

↳ Why This Matters

The proposed opt-out register represents a significant shift in how online gambling advertising will be regulated in Australia, aiming to reduce gambling-related harm by giving consumers more control over the ads they see, while also imposing new costs on the industry.

Key facts

  • The Labor government will introduce a single opt-out register for online gambling advertisements.
  • Gambling companies will face a new levy to fund the register.
  • The reforms include restrictions on inducements and commission-based referral arrangements.
  • The proposed register aims to provide a 'one-stop shop' for Australians to opt out of wagering ads.
  • The Australian Communications and Media Authority will administer the register.

The Australian Labor government is moving to implement new measures to curb online gambling advertisements, including a proposed single opt-out register for such ads. This initiative is similar in concept to the Do Not Call register used to combat spam calls.

Communications Minister Anika Wells confirmed that gambling companies will be subject to a new levy to finance the operation of this register. This move comes after a Senate inquiry highlighted difficulties Australians faced in opting out of gambling ads on individual online services. The government's proposed reforms, detailed in amendments to its wagering ad bill, also include restrictions on inducements and limitations on agent commissions.

While the government's initial bill did not propose a complete ban on online wagering ads, opting instead for a 'triple lock' system requiring users to be logged in, over 18, and provided with an opt-out feature, this has drawn criticism from gambling harm advocates. They argued that existing opt-out mechanisms on platforms are often hard to locate and underutilized. The new single opt-out register is presented as a compromise to offer a more accessible way for individuals to avoid these advertisements, without resorting to a full ban or an opt-in model.

Wells stated that the register would serve as a 'one-stop shop' for Australians to opt out of seeing wagering advertising on online platforms. The Australian Communications and Media Authority (ACMA) will be responsible for its administration. The explanatory memorandum for the new bill indicates plans to restrict the use of inducements by licensed interactive wagering service providers, including prohibiting inducement-based direct marketing and social media advertising to certain customers, and limiting commission-based referral arrangements. Wells emphasized that the industry, rather than taxpayers, should bear the costs of regulation.

The government is pushing for these reforms to pass through parliament swiftly, with hopes of securing passage for the related bills before the end of the week. However, the Coalition has not yet publicly committed to supporting the proposed package.

Frequently asked questions

It is a proposed single mechanism for individuals to opt out of receiving wagering advertising from online content service providers, administered by the ACMA.

A new levy will be imposed on licensed interactive wagering service providers to cover the costs of establishing and operating the register.

No, it is a compromise measure that falls short of a complete ban or an opt-in model, offering an easier opt-out option.

The reforms include restrictions on inducements, direct marketing, and commission-based referral arrangements within the wagering industry.

What Happens Next

01The Senate inquiry into the government's bill will be tabled.
02Further amendments to the bill are likely to be outlined.
03The government hopes the gambling legislation will pass both houses of parliament.

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Cadence

How It Developed

Labor government plans a new opt-out register for gambling ads.
The register will be funded by a levy on gambling companies.
The government aims to pass gambling reforms quickly through parliament.
A third bill proposes restricting inducements and commission-based arrangements.
The new opt-out register is a compromise, falling short of a full ban or opt-in model.
The Australian Communications and Media Authority will administer the register.

Sources

T1
Labor pledges opt-out register for online gambling ads akin to Do Not Call register for spam callsThe Guardian

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