Key facts
- Democrats are using World Cup watch parties and other sports events to register voters.
- The initiative spans nearly two dozen states, including battlegrounds like Arizona, Pennsylvania, and Florida.
- The DNC's "When We Count" initiative focuses on registering young voters in the workforce.
- Approximately one-third of the program's fellows are native Spanish speakers.
- The DNC is conducting a national training series for over 1,500 organizers and volunteers.
The Democratic National Committee (DNC) is employing a strategy of hosting voter registration drives at World Cup watch parties and other sports-related gatherings to engage potential voters, particularly young Americans in the workforce. DNC Chair Ken Martin stated the goal is to register thousands of new Democrats and discuss election strategies.
The campaign is active in nearly two dozen states, with specific efforts planned in battleground states such as Arizona, Pennsylvania, and Florida. In Arizona, registration drives are scheduled in multiple cities including Phoenix, Tucson, and Yuma. This initiative builds upon the DNC's "When We Count" program, which aims to register young voters who are already employed, differentiating itself from traditional campus-focused drives.