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Adelaide Airport Pulls Conservation Ads, Keeps Gas and Mining Promotions

Created at 24 Jul · 4:51 AM1 source↑ Market-relevant
IN SHORT

Adelaide Airport has removed advertisements from conservation groups targeting politicians during the ALP national conference, citing rules against political advertising. However, ads promoting gas and mining companies, some with political authorization messages, were initially allowed to continue running.

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Key Numbers

July 13original ad contract start date
July 26original ad contract end date
July 22date conservation ad disappeared
July 23date Bob Brown Foundation ads stopped

Who's Involved

Adelaide Airport
pulled conservation advertisements citing political advertising rules
Murray-Darling Conservation Alliance
had its 'Save the Murray' ad removed
Bob Brown Foundation
had environmental ads removed from four locations
Adelaide Park Lands Association
had its 'Stop the Chop' campaign ad declined
Santos
company whose ad was seen running at the airport
Minerals Council of Australia
organization whose ad was seen running at the airport
Australian Energy Producers
industry group whose campaign ad was running
JCDecaux
advertising agency that informed groups about ad removals
Anthony Albanese
Prime Minister arriving for ALP national conference
Craig Wilkins
co-director of MDCA questioning ad removal
Mat Monti
president of Adelaide Park Lands Association

↳ Why This Matters

The incident highlights a potential double standard in advertising policies at a major Australian airport, raising questions about whether corporate interests in fossil fuels are being prioritized over environmental concerns, particularly during a significant political event.

Key facts

  • Adelaide Airport removed advertisements from conservation groups including the Murray-Darling Conservation Alliance, Bob Brown Foundation, and Adelaide Park Lands Association.
  • The airport cited its guidelines on political advertising as the reason for removing the conservation ads.
  • Advertisements from Santos, the Minerals Council of Australia, and Independent Schools Australia, as well as a 'Australia runs on natural gas' campaign, were initially allowed to continue running.
  • The 'Australia runs on natural gas' ad has since also been stopped.
  • The airport stated that advertisements not meeting its guidelines would be removed.

Adelaide Airport has drawn criticism for removing advertisements from conservation groups while allowing promotions for gas and mining companies to continue running during the national conference of the Australian Labor Party (ALP). Conservation organizations, including the Murray-Darling Conservation Alliance (MDCA), the Bob Brown Foundation, and the Adelaide Park Lands Association, reported that their ads were either pulled or blocked, with the airport citing rules against political advertising.

MDCA stated its "Save the Murray" ad, which was contracted to run until July 26, disappeared on July 22. The alliance was informed by the advertising agency JCDecaux that the airport deemed the ad "too political." Pictures provided by MDCA showed ads from Santos, the Minerals Council of Australia, and Independent Schools Australia still running. An ad for the "Australia runs on natural gas" campaign, which includes a political authorization from Samantha McCulloch, chief executive of Australian Energy Producers, was also seen, though it has since reportedly been stopped.

The Adelaide Park Lands Association reported its "Stop the Chop" campaign ad was declined for a billboard on the main airport exit. Mat Monti, president of the association, commented that "Corporate interest is trumping community interest."

The Bob Brown Foundation also had ads removed, with one stating "The majority of Australians want an end to native forest logging" being pulled from four locations. JCDecaux informed the foundation that the airport, as the landowner, had the final decision on what content runs.

Bob Brown described the airport's actions as "Trump-lite behaviour" and urged Prime Minister Anthony Albanese to insist on the reinstatement of the environmental and social outcome-focused ads. A spokesperson for Adelaide Airport confirmed that advertisements not meeting their guidelines relating to political content would be removed.

Frequently asked questions

Adelaide Airport stated that the advertisements did not meet its guidelines relating to political advertising.

Advertisements promoting gas and mining companies, such as Santos and the Minerals Council of Australia, as well as a campaign for natural gas, were initially allowed to continue.

Conservation groups questioned the decision, with one describing it as 'Trump-lite behaviour' and calling for the ads to be reinstated.

What Happens Next

01Adelaide Airport may face further scrutiny over its advertising policies.
02The 'Australia runs on natural gas' campaign ad has reportedly been stopped.

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Cadence

How It Developed

Conservation groups' advertisements were removed from Adelaide Airport.
The airport cited rules against political advertising for the removal.
Advertisements promoting gas and mining companies were initially allowed to continue running.
One 'Australia runs on natural gas' ad has since also been stopped.
The airport stated advertisements not meeting guidelines would be removed.
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Sources

T1
Adelaide airport pulls ads from conservation groups but keeps gas and mining ads during ALP conferenceThe Guardian

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