‘Pheromone maxxing’: The latest dating craze where men stop showering to be more appealing

News24 host Danica De Giorgio reacts to the latest craze called ‘pheromone maxxing’ where men stop showering and using deodorant to maximise their natural musk to be more appealing to women. “Apparently the latest dating craze is called pheromone maxxing. Where men stop showering, they stop using deodorant and in some extreme cases, drink their own urine,” Ms De Giogio said. “Pheromone maxxers … believe that men who avoid showers and deodorant maximise their natural male musk, making themselves irresistible to the ladies.”