The Signal: OLIPOP

Ben Goodwin, co-founder, CEO, and formulator of OLIPOP, the "better-for-you" soda, visits Nasdaq to share the story behind creating a new category in the beverage industry. From a laundry-room lab to a billion-dollar brand, OLIPOP is reimagining what soda can be — low sugar, high fiber, and built for digestive health.