GENERATIONAL SHIFT: America's drinking habits are changing, and the NFL is involved
Fox BusinessAthletic Brewing co-founder and CEO Bill Shufelt joins 'Varney & Co.' to discuss the company’s new partnership with MetLife Stadium, the New York Jets and New York Giants, changing drinking habits and his move from hedge funds to brewing. 0:08 — America’s drinking habits are changing 0:37 — Athletic Brewing bets big on MetLife Stadium 1:21 — Non-alcoholic beer could reach 20% of sales 1:48 — Athletic Brewing claims 20% of the national market 3:20 — From hedge funds to building Athletic Brewing Subscribe to Fox Business: https://bit.ly/2D9Cdse Watch more Fox Business Video: https://video.foxbusiness.com Watch Fox Business Network Live: http://www.foxnewsgo.com/ FOX Business Network (FBN) is a financial news channel delivering real-time information across all platforms that impact both Main Street and Wall Street. Headquartered in New York — the business capital of the world — FBN launched in October 2007 and is one of the leading business networks on television. In 2025 it opened the year posting double-digit advantages across business day, market hours and total day viewers in January. Additionally, the network continued to lead business news programming, with each business day program placing among the top 15 shows, while FBN delivered its highest-rated month since April 2023 with market hours. Follow Fox Business on Facebook: https://www.facebook.com/FoxBusiness Follow Fox Business on Twitter: https://twitter.com/foxbusiness Follow Fox Business on Instagram: https://www.instagram.com/foxbusiness