Pan Pacific Hotels Group is optimistic about tourism demand in Southeast Asia despite geopolitical tensions and rising travel costs, as more affluent travellers opt for shorter trips within the region while spending on premium experiences. The Singapore-based hotel operator said demand has rebounded strongly in the second half of 2026 after a sharp downturn in the second quarter, putting it on track to potentially meet its full-year targets. CEO Choe Peng Sum tells CNA's Asia First that travellers are increasingly drawn to hotels offering distinctive experiences. Read more: https://cna.asia/4zEVgnP Subscribe to our channel here: https://cna.asia/youtubesub Visit our website: https://cna.asia Download our app: https://cna.asia/app Get our editors' picks of stories via chat apps: Telegram: https://cna.asia/telegram WhatsApp: https://cna.asia/whatsapp Follow us on these platforms: https://www.facebook.com/channelnewsasia https://www.instagram.com/channelnewsasia https://www.tiktok.com/@channelnewsasia