The trend of 'ugly cute' wins over young Chinese consumers

In the ever more competitive and crowded world of Chinese consumer products, things that are so ugly that they are cute have become a league of their own. This month, China's e-commerce giant Taobao opened its second "ugly things" exhibition in Hangzhou, in an effort to promote its vendors who have achieved success through quirky designs that can be marketed as "ugly." According to a company staff member, sales of "ugly products" have reached 230 million yuan (about $34 million) this year, and they hope the category will grow into a lasting and sustainable consumer market. #economy #culture #frontlinestory 📺 Subscribe to our YouTube channel and stay updated with our latest analysis and interviews:👇 https://www.youtube.com/channel/UCgrNz-aDmcr2uuto8_DL2jg 👈 Download our APP on Apple Store (iOS): https://itunes.apple.com/us/app/cctvnews-app/id922456579?l=zh&ls=1&mt=8 Download our APP on Google Play (Android): https://play.google.com/store/apps/details?id=com.imib.cctv For more: https://www.cgtn.com/video Most watched videos: Impossible Challenge: 30 seconds to count banknotes BLINDFOLDED https://www.youtube.com/watch?v=ZmP_Ybj-jws Impossible Challenge: Gymnastics Boy Arat Hosseini from Iran! https://www.youtube.com/watch?v=8sxX--U4c8w Impossible Challenge: How to calm babies in 5 seconds? https://www.youtube.com/watch?v=kR3q9sXM7WA