Adidas CEO: Competition with Chinese brands makes us better

German sportswear giant Adidas has been in China for decades, but it's no longer just selling a European playbook. Its "In China, For China" model puts designers, creatives and supply chains directly into the bustle of the world's second largest economy – where competition is fierce and Chinese sportswear brands are stronger than ever. Recently in Shanghai, CGTN reporter Wang Tianyu caught up with Adidas global CEO Bjørn Gulden to find out more. 📺 Subscribe to our YouTube channel and stay updated with our latest analysis and interviews:👇 https://www.youtube.com/channel/UCgrNz-aDmcr2uuto8_DL2jg 👈 Download our APP on Apple Store (iOS): https://itunes.apple.com/us/app/cctvnews-app/id922456579?l=zh&ls=1&mt=8 Download our APP on Google Play (Android): https://play.google.com/store/apps/details?id=com.imib.cctv For more: https://www.cgtn.com/video Most watched videos: Impossible Challenge: 30 seconds to count banknotes BLINDFOLDED https://www.youtube.com/watch?v=ZmP_Ybj-jws Impossible Challenge: Gymnastics Boy Arat Hosseini from Iran! https://www.youtube.com/watch?v=8sxX--U4c8w Impossible Challenge: How to calm babies in 5 seconds? https://www.youtube.com/watch?v=kR3q9sXM7WA