Sarah Jessica Parker, Astrea London Bet Big on Lab Grown Diamonds

Bloomberg Television3 hours ago10:59

Actress and global creative director of Astrea London Sarah Jessica Parker said that she was drawn to the lab grown jewelry company because of the combination of creativity and technology involved in the brand and that she found it exciting to try to 'be worthy' of carving out a new form of luxury in the lab grown diamond business. Parker, who was joined by Astrea London founder Nathalie Morrison, also discussed the future of the industry, which Morrison called 'a different era in luxury' focused on sustainability, craftsmanship, beauty and design. -------- Watch Bloomberg Radio LIVE on YouTube Weekdays 7am-6pm ET Saturday & Sunday 7am-10am ET WATCH HERE: http://bit.ly/3vTiACF Follow us on X: https://twitter.com/BloombergRadio Subscribe to our Podcasts: Bloomberg Daybreak: http://bit.ly/3DWYoAN Bloomberg Surveillance: http://bit.ly/3OPtReI Bloomberg Intelligence: http://bit.ly/3YrBfOi Balance of Power: http://bit.ly/3OO8eLC Bloomberg Businessweek: http://bit.ly/3IPl60i Listen on Apple CarPlay and Android Auto with the Bloomberg Business app: Apple CarPlay: https://apple.co/486mghI Android Auto: https://bit.ly/49benZy Visit our YouTube channels: Bloomberg Podcasts: https://www.youtube.com/bloombergpodcasts Bloomberg Television: https://www.youtube.com/@markets Bloomberg Originals: https://www.youtube.com/bloomberg Quicktake: https://www.youtube.com/@BloombergQuicktake

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Sarah Jessica Parker, Astrea London Bet Big on Lab Grown Diamonds | PiQ Markets