How China’s Microdramas Became a Billion Dollar Industry

Microdramas — mini soap operas designed to be watched on your phone — have become one of the fastest-growing forms of entertainment in the world. #china #tv #movie #asia #news #entertainment On today’s Big Take Asia podcast, host K. Oanh Ha speaks with Bloomberg’s Yang Yang and Bloomberg Businessweek’s Christopher Beam about how millions got hooked on the medium, the challenges studios face as they try to reach new audiences and how AI could transform it all. Read more: https://www.bloomberg.com/news/articles/2026-08-25/how-two-minute-microdramas-took-over-phones-worldwide ---------- Like this video? Subscribe https://www.youtube.com/@Bloomberg-News Bloomberg News is the first word in business news. Visit bloomberg.com for the latest on global business, markets and more. Get unlimited access to Bloomberg.com for $1.99/month for the first 3 months: https://www.bloomberg.com/subscriptions?in_source=YoutubeOriginals Bloomberg on YouTube: https://www.youtube.com/@business https://www.youtube.com/@markets https://www.youtube.com/@BloombergTechnology https://www.youtube.com/@BloombergPodcasts Connect with us on social: https://www.instagram.com/bloombergbusiness https://www.linkedin.com/company/bloomberg-news https://www.tiktok.com/@bloombergbusiness https://www.facebook.com/bloombergbusiness