E-commerce is changing how people buy fragrance
Bloomberg TelevisionInterparfums CEO Jean Madar says e-commerce is fueling rapid growth in fragrance sales, with platforms like Amazon and TikTok changing how consumers — particularly men — discover and buy scents online.
Interparfums CEO Jean Madar says e-commerce is fueling rapid growth in fragrance sales, with platforms like Amazon and TikTok changing how consumers — particularly men — discover and buy scents online.