Why Is Binance Moving Into Stocks? DG Goh Breaks Down the Roadmap Inside Binance

*“If you didn’t know you can trade stocks on Binance, you’re missing out.”* In this episode of Inside Binance hosted by Kevin Susanto, DG Goh discusses who is helping drive Binance’s push into TradFi products, to answer one of the biggest community questions right now: why is Binance moving into stocks, bStocks, and traditional financial products? In this conversation, DG shares why he joined Binance as a former user, what “freedom of money” means in day-to-day product decisions, and how Binance is building for users who have historically faced high fees, high minimums, limited access, and outdated brokerage experiences. From Direct Stocks from as low as $5 per ticket to 24/5 trading, bStocks, and tokenized equities that can be redeemed into actual shares, this episode breaks down how Binance is bridging crypto and TradFi for the next generation of global users. 📚 Resources: ➡️ Trade Stocks on Binance here: https://www.binance.com/en/stocks-landing *In this episode, you’ll learn:* ✅ Why DG Goh joined Binance: trust, low fees, hardcore culture, and the energy of building fast ✅ How Binance’s mission to increase the freedom of money shapes product decisions ✅ Why Direct Stocks on Binance matter: access to traditional equities from as low as $5 per ticket ✅ Why Binance built 24/5 Direct Stocks trading instead of stopping at regular market hours ✅ What gaps Binance sees in traditional brokerage products: geographic access, financial access, time access, and crypto access ✅ Why emerging-market users are central to Binance’s TradFi push ✅ How bStocks bridge Direct Stocks and tokenized equities, including 24/7 trading and redeemability into actual shares ✅ Why Binance chose not to build purely synthetic tokenized stocks ✅ How Binance thinks about product sequencing: crypto trading, custody, Direct Stocks, then tokenization ✅ What the industry underestimates about Binance: proactive user protection, transparency, and the insurance fund mindset ✅ What’s next: transferring stocks from other brokerages, more TradFi access, more payments, and more AI-powered products ⏱️ Timestamps: ⏳ 00:00 – Opening Highlights with DG Goh: Direct Stocks, $5 access, 24/5 trading, and bStocks ⏳ 00:59 – Introducing "Inside Binance" with Kevin Susanto ⏳ 01:23 – Meet DG Goh and Binance’s push into TradFi ⏳ 01:40 – Why DG joined Binance as a former user: Binance’s hardcore culture and 28-day product sprints ⏳ 03:01 – How DG became involved in Binance’s TradFi expansion projects ⏳ 04:13 – Binance's mission and how it shapes product decisions ⏳ 05:26 – Product gaps in traditional finance and how Binance addresses them with four access gaps: geography, cost, time, and crypto liquidity ⏳ 08:05 – Is TradFi a pivot or a natural extension of Binance’s mission? ⏳ 08:53 – Binance’s mission as an infinite game and the financial super app vision ⏳ 09:58 – The next billion users: emerging markets and real access ⏳ 11:13 – If DG had unlimited resources for one year, what would he build? ⏳ 12:22 – The logic behind Binance’s TradFi roadmap ⏳ 13:27 – Why bStocks need Direct Stocks first ⏳ 14:16 – What Binance chose NOT to build: synthetic-only tokenized stocks ⏳ 15:29 – What the industry underestimates about Binance ⏳ 16:54 – Binance roadmap for TradFi, stocks, and tokenized RWAs ⏳ 17:50 – New feature: transferring stocks from other brokerages into Binance ⏳ 18:21 – Where DG sees Binance could be in five years ⏳ 19:09 – Closing remarks 💬 What should we ask next on Inside Binance? Drop your questions in the comments—we may bring them to the people building Binance. #Binance #Stocks #bStocks #TradFi #StocksTrading *⚠️ RISK WARNING:* Digital asset prices can be volatile. The value of your investment may go down or up and you may not get back the amount invested. You are solely responsible for your investment decisions and Binance is not liable for any losses you may incur. It is your responsibility to ascertain whether you are permitted to use the services of Binance based on your individual circumstances. Not financial advice. For more information, see our Terms of Use and Risk Warning. *📢 Join the conversation:* ➡️ Twitter/X: https://twitter.com/binance ➡️ Instagram: https://www.instagram.com/binance ➡️ Facebook: https://www.facebook.com/binance ➡️ TikTok: https://www.tiktok.com/@binance ➡️ LinkedIn: https://www.linkedin.com/company/binance ➡️ Reddit: https://www.reddit.com/r/binance *🔗 Download Binance here (iOS, Android):* https://binance.onelink.me/y874/cb98de36 *🔗 Sign up for Binance here:* https://www.binance.com/en?ref=ERQKP7ND&utm_source=BinanceYoutube&utm_medium=GlobalSocial&utm_campaign=GlobalSocial