India's love for gold evolves as high prices reshape buying habits

Al Jazeera English3 hours ago2:35

India's deep-rooted attachment to gold is being tested by record-high prices and a government appeal to delay purchases. While demand persists, industry figures project a 10-12% drop in gold volumes this year, with consumers increasingly exchanging old jewellery rather than buying new. Younger buyers are also turning to fractional digital gold via fintech platforms, marking a historic shift from tradition to technology. Al Jazeera’s Um-e-Kulsoom Shariff reports from New Delhi, India. Subscribe to our channel: http://bit.ly/AJSubscribe Follow us on X: https://X.com/AJEnglish Find us on Facebook: https://www.facebook.com/aljazeera Check our website: http://www.aljazeera.com/ Check out our Instagram page: https://www.instagram.com/aljazeeraenglish/ Download AJE Mobile App: https://aje.news/AJEMobile #India #IndiaGold #GoldPrices #GoldMarket #DigitalGold #GoldInvestment #IndianGold #GoldJewellery #RecycledGold #NarendraModi #IndiaEconomy #GoldBuying

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India's love for gold evolves as high prices reshape buying habits | PiQ Markets