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US mobility declines, HELOC use for renovations rises

Created at 31 Aug · 6:06 PM1 source↑ Market-relevant
IN SHORT

Americans are moving less, with mobility down across all income groups and generations. Homeowners are increasingly using home equity lines of credit (HELOCs) for renovations, with Midwest markets leading population growth.

Key Numbers

2026year of report data
9.5%year-over-year increase in total card spending for movers
5.5%year-over-year increase in total card spending for all customers
1%year-over-year increase in spending at furniture and home improvement retailers
2024year HELOC utilization rates began climbing
2014 to 2019pre-pandemic average HELOC utilization

Who's Involved

Bank of America Institute
released report on US mobility and spending trends
Gen Z
only cohort with more movers than two years prior
Millennials
showed steepest decline in movers
Gen X
movers down about 5% year over year
Baby boomers
movers down about 4% year over year
US mobility declines, HELOC use for renovations rises

↳ Why This Matters

The data indicates a significant shift in consumer behavior, with reduced mobility impacting housing markets and a growing reliance on home equity for renovations. This trend has implications for lenders, homebuilders, real estate agents, and retailers serving the housing sector.

Key facts

  • Americans are moving less across all income groups, generations, and move types.
  • Midwest metropolitan areas are leading domestic population growth.
  • Homeowners are increasingly using home equity lines of credit (HELOCs) for renovations.
  • Spending around moves has increased, with a shift towards services and online purchases.
  • HELOC utilization rates are above their 2014-2019 average, supporting renovation activity.

Americans are moving less, with mobility declining across all income groups, generations, and move types, according to a new report from the Bank of America Institute. The slowdown is most pronounced for lower-income households, though higher-income customers are also moving less than a year ago. Gen Z is the only cohort showing more movers than two years prior, but its activity has softened recently.

Despite fewer moves, spending around relocation is increasing, with total card spending for movers up 9.5% year over year. However, this spending is shifting towards services and online purchases rather than traditional furniture and home improvement retailers. The report suggests this reflects a preference for convenience and services among younger and higher-income movers.

The Midwest continues to lead domestic population growth, with several metro areas in the region showing significant gains. Southern metros like Raleigh and Birmingham also maintained solid growth, while populations declined in most of the largest U.S. metros, with notable exceptions in Dallas, Phoenix, and Philadelphia. Florida's population outflow pattern is stabilizing.

Homeowners are increasingly leveraging home equity lines of credit (HELOCs) to finance renovations, with utilization rates now above their pre-pandemic average. This trend supports ongoing renovation activity, providing an alternative to purchase originations or relocation-driven listings for lenders and contractors.

Frequently asked questions

The Midwest continues to lead domestic population growth, with many of the fastest-growing metro areas in that region. Southern metros like Raleigh and Birmingham also show solid growth.

Total card spending for movers has increased significantly year over year, with a greater portion going towards moving-related services and online purchases, and less towards furniture and home improvement retailers.

Homeowners are increasingly using HELOCs to finance renovations, with utilization rates climbing above pre-pandemic averages, coinciding with some easing in interest rates from their peaks.

What Happens Next

01Housing professionals will need to adapt to less market churn and focus on refinancing and renovation-driven financing.
02Homebuilders and lenders will increasingly focus demand outside traditional coastal markets.
03Retailers may see continued shifts in spending channels away from brick-and-mortar toward services and digital platforms.

How It Developed

Americans are moving less, with mobility declining across income groups, generations, and move types.
Longer-distance moves remain weaker than local moves, and same-city moves declined year-over-year.
The slowdown in moves is most pronounced for lower-income households, followed by middle-income households.
Gen Z is the only cohort with more movers than two years prior, but its activity has softened.
Millennials show the steepest decline in movers, while Gen X and baby boomers also saw declines.
The Midwest continues to lead domestic population growth, with many fast-growing metro areas in the region.
Salt Lake City ranked as the fastest-growing metro overall in Q2 2026.
Populations continued to fall in most of the largest U.S. metros, with exceptions in Dallas, Phoenix, and Philadelphia.

Sources

T1
Midwest markets post population gains even as mobility drops, HELOC-funded renovations riseHousingWire

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