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Rocket Pro boosts wholesale pricing by 60 bps, launches 'Moving Squad'

Created at 1 Sep · 3:36 PM2 sources↑ Market-relevant2 events
IN SHORT

Rocket Pro is permanently increasing its wholesale pricing by 60 basis points for agency, FHA, and VA loans. The company also announced the 'Moving Squad' initiative to help brokers transition from competing lenders, particularly those affected by United Wholesale Mortgage's 'All-In Initiative.'

Key Numbers

60 bpswholesale pricing increase
10 daysMoving Squad transition target
$10,000broker referral bonus
Dec. 31, 2026referral offer expiration
40 bpsCompass credit extension

Who's Involved

Rocket Pro
provider of wholesale mortgage pricing changes and broker transition support
Austin Niemiec
Chief Revenue Officer of Rocket Mortgage
United Wholesale Mortgage (UWM)
competitor with broker ultimatum policy
Rocket Pro boosts wholesale pricing by 60 bps, launches 'Moving Squad'

↳ Why This Matters

Rocket Pro's pricing adjustments and the 'Moving Squad' initiative signal intensified competition in the wholesale mortgage market, aiming to attract brokers by offering pricing stability and dedicated support for business transitions, especially in light of competitor policies.

Key facts

  • Rocket Pro is permanently increasing its wholesale pricing by 60 basis points for agency, FHA, and VA loans.
  • The company launched the 'Moving Squad' initiative to assist brokers in transitioning to Rocket Pro.
  • The 'Moving Squad' aims to streamline the onboarding process for brokers within 10 days.
  • Rocket Pro offers a $10,000 referral bonus for brokers who bring new partners to the company.
  • A 40-basis point Compass credit partnership has been extended for another month.

Rocket Pro is permanently increasing its wholesale pricing by 60 basis points for agency, conventional, FHA, and VA loans, a move designed to offer brokers pricing certainty. This adjustment is part of the company's ongoing 'Power Play' initiative.

At the Rocket Pro Experience (RPX) event, the company also unveiled its 'Moving Squad' initiative. This program is designed to help mortgage brokers transition their businesses to Rocket Pro from competing wholesale lenders, particularly those impacted by United Wholesale Mortgage's (UWM) 'All-In Initiative.' The 'Moving Squad' aims to facilitate this transition within 10 days or less, providing end-to-end support through onboarding and the submission of a broker's first loan.

Rocket executives stated that the 'Moving Squad' addresses barriers brokers face, such as perceived difficulty or disruption in moving their business. Austin Niemiec, Chief Revenue Officer of Rocket Mortgage, expressed that the company has seen a significant increase in brokers moving away from UWM's ultimatum policy in recent months.

Additionally, Rocket Pro announced a referral incentive program, offering a $10,000 cash bonus to brokers who refer another broker that completes their first loan with Rocket Pro. This offer is valid through December 31, 2026. The company also confirmed the extension of its 40-basis point Compass credit partnership for another month.

Frequently asked questions

The 'Power Play' is a monthly initiative launched by Rocket Pro where the company announces changes to its wholesale pricing or offers to business partners.

Rocket Pro is permanently increasing its base pricing by 60 basis points for agency, conventional, FHA, and VA loans.

The 'Moving Squad' is a new program designed to help mortgage brokers transition their businesses to Rocket Pro from competing lenders, aiming for completion in 10 days or less.

UWM's 'All-In Initiative,' also known as an ultimatum, declared that the company would no longer partner with brokers who also work with Rocket Mortgage and Fairway Home Mortgage.

What Happens Next

01Rocket Pro will continue to evaluate the Compass credit partnership.
02The company will offer consistent base pricing to all partners moving forward.
03Brokers can refer other brokers for a $10,000 bonus through December 31, 2026.

How It Developed

Rocket Pro is permanently increasing its wholesale pricing by 60 basis points.
The new pricing applies to agency, conventional, FHA, and VA loans.
The change is part of Rocket Pro's monthly 'Power Play' initiative.
Rocket Pro announced the 'Moving Squad' initiative at the Rocket Pro Experience (RPX) event.
The 'Moving Squad' aims to help mortgage brokers transition their businesses to Rocket Pro in 10 days or less.
Rocket Pro will pay a $10,000 cash bonus to brokers who refer another broker that completes a first loan with Rocket Pro.
The referral offer runs through December 31, 2026.
A 40-bps Compass credit partnership has been extended for another month.

Sources

T1
Rocket Pro boosts pricing by 60 bps in September 'Power Play'HousingWire
T1
Rocket Pro announces 'Moving Squad' initiative at RPXHousingWire

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